All India Management Association (AIMA) organized the 7th edition of its annual National Brand Summit here in Bangalore on 5th of Feb. The theme of this year’s summit was “Challenges of Rebuilding Brand India.“
The summit was started with the opening speech of Ms. RekhaSethi, Director General of AIMA. Welcome speech was delivered by Dr. D. Shiva Kumar, President, AIMA, Senior VP-IMEA, Nokia. “Brand India has immense potential. The responsibility of building brand India is the collective one that involves the Government, the corporate sector, the public institutions, media, society at large and individual in particular. Each of us has a critical role to play and we should take that responsibility seriously”, he said. Ms. Meera Hairsh, Summit Chairperson, VP-Sales & Marketing, Tata Coffee Limited said, “Brand India cannot be an advertising slogan. It has to be a nation lit up by a billion dreams and actions.”
Session started by Mr. Ranjan Malik, Director & Partner Consultant, Erehwon Innovation Consulting on the topic “The Role Of Industry In Rebuilding Brand India”. He shared his experience about the top 10 country brands and important variables.
Session speaker was Mr. D Shiva Kumar. He explained about the forces that will shape a country brand. Media, travel and social media are the main forces on today and he concluded his session by collective responsibility associations and metrics.
Speaker Mr. Bhaskar Bhat talked on Perception as the main objective for Rebuilding Brand India. Each country has its own individual perception may be on sliding growth rates, social issues, software genius many more.
Speaker Mr. Harshan Bhogle, Cricket Commentator, Journalist, Author. His topic was Sports on Rebuilding Brand India, and he was telling sports are reality because in sports we can’t act. At present, youth can rebuild brand India through sports in which image of the country depends. He said, “The inherent power of sport is enormous. It is your escape into the real world. The way you play sport displays your cultural root. People use sport as image building tool.”
Speaker of this session was Ms. Vasundhara Das, Singer, Composer, Actress, and Entrepreneur. She delivered a talk on the topic of Media on Brand India. Objective on entertainment is to constitute of music, dance and acting. It involves entire ecosystem like technician, designer, beautician, director and producer.”We as Indians are at a time in history where we as individuals, part of a larger population- define how the world views us a nation. The way we conduct ourselves, the way we take pride in our culture and heritage, the way we forge new paths into the future taking our unique past with us- this is what will define how the world will perceive us in the years to come.”
This session was about “The Role of the Youth in Rebuilding Brand India” and the speakers are Mr. Vishal Talreja, Founder & CEO – Dream A Dream, Mr. Aditi Bhat, Former VP, Operations, AIESEC, Lawyer with the Supreme court and Mr. Sanjay Vijay Kumar, Co- Founder & CEO, MobME Wireless Solutions.
The summit witnessed a number of corporate scholars, Branding experts and people from different arena of the corporate and industries. Faculties and students from Imperial Collage of Business Studies also attended the summit and interacted with the corporate big shots It has been a consistent effort of Imperial College of Business Studies to provide its students maximum corporate/industrial exposure. This summit was a memorable and significant event for the ICBS students in terms of their learning and enlightenment with practical wisdom from industrial experts, Gurus and entrepreneurs.